GENESIS L.A.W. IS BASED ON TRADITIONS HANDED DOWN FROM GENERATIONS TO GENERATIONS, IT’S A PASSION. A PASSION THAT DRIVES A MAN NEARER TO GOD EVERY MINUTE HE ENJOYS THE GREAT OUTDOORS…TO WEAR THE BRAND YOU ARE STANDING UP FOR NOT JUST THE SPORT BUT ETHICS, RESPECT THE LAND AND KNOW THAT EVERYTHING IS A BLESSING. EVERY DESIGN HAS A MEANING AND HIDDEN FACTORS OF LAND, AIR AND WATER, SEEK ME AND YOU WILL FIND ME, AND AS ALWAYS................. WEAR YOUR ROOTS.